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Thursday, 13 April 2017

Studying Retail Management and Marketing at Manchester Metropolitan University

If you read my Why I'm Not Studying Fashion at University post a while back, you'd know that I was in two minds whether to pick a business degree or a fashion degree as my passion and future laid in both areas. One year on and I've finished the first year of my Retail Management and Marketing course... What the heck. 

Last week I did a blog post about Studying International Fashion Promotion, and that got received pretty well. So I thought this time I'd tell you all about my own course. 

What kind of career path do I want to do in the future?
Honestly, I don't even know anymore. When I applied for university I had my heart set on being a fashion buyer. I still want to pursue that to some extent, but now I mainly want to either own my own business or blog full time.

What made me want to study Retail Management and Marketing?
As I explained in my Why I'm Not Studying Fashion in University post, I wanted a course that had both elements of fashion and business. I didn't want to do a course solely focused on fashion just incase my interest changed... and to some extent they have, so good job!

Why did I choose MMU for my course?
I'm not going to lie, I chose my university based on the social life and the accessibility to get back home. It just happened to be a bonus that MMU is one of the best university's in the UK for both its business and fashion faculties.

Is the course mainly exam or coursework based?
My course this year has consisted of 4 modules; Digital Media and Marketing Platforms, Understanding and Managing People, Principles of Marketing, and Principles of Retailing. All of them have different percentages for exams and coursework, but the majority of the course is coursework with Principles of Retailing being 100% coursework.

How many lectures do I have per week?
4 lectures and 4 seminars a week. But I'm only in 3 times a week.

How big are the tutorial classes roughly?
It depends on the module. For the majority of them I'd say there's around 15 students. But for the Principles of Retailing module there's only 9 of us, as there's only 9 students who do the retail course in the first place.

What are some of the assignments I have done?
The assignments are pretty fun (well, as fun as assignments can be...) We've had to create a digital marketing campaign, create a blog, do an essay on why certain retailers have failed, and also do a presentation on why certain fashion brands have internationalised.

What's the best and worst thing about my course?
The best thing is that we're only in 3 times a week, compared to most people who are in for 4 days a week... Also the course is very interesting and the lecturers are lovely.
The worst thing is probably the fact that in the first year you don't get to choose what modules you want to do. This year is mainly modules focused around marketing which are compulsory and only one retail module, whereas next year and my final year after a year in industry (which is also a bonus too), the majority of the modules, if not all, are based on retail.

Would I recommend my course and MMU to others?
I'd definitely recommend the university. It's very lively and everyone is very friendly- especially in your first weeks when you're lost and have to ask 3rd years where the hell you are (fun fact I still don't know my way around the business building, its too confusing). As for the course I'd say it's really down to the individual. It is more business based rather than fashion based, but there are still elements of fashion nonetheless. The course also contains quite a bit of maths, but nothing too extreme!

Are any of you doing/thinking of doing a course similar to mine?
Cloe xox


  1. They are actually good courses.. i majored in marketing in business administration..
    Would you like us to follow each other on gfc

    Glowyshoes's blog

  2. I'm so in love with your look!
    It suits perfectly!
    Keep going girl!
    I love reading your blog!
    Send you so much kisses from Austria!
    You're gorg!



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